Nine diverse recognition awards create opportunities for map applications worldwideYesterday it was announced that NAVTEQ is offering “Best of” recognition awards in a variety of categories, challenging entrepreneurs and developers to submit their best LBS applications in the annual NAVTEQ Global LBS Challenge competition.
In addition to the record global prize pool valued at over $10 million USD to be shared by the overall winners, “Best of” recognition awards will be awarded in nine categories to recognize achievements in particular areas. Criteria vary for each recognition award, and several embrace this year’s acceptance of pre-commercialized applications on any device.
A complete list of the 2010 Global LBS Challenge “Best of” recognition awards includes:
- Best Use of Location-Based Advertising, incenting developers to introduce new business models in their applications and using LocationPoint Advertising (LPA) that provides relevant offers to consumers and revenue streams for application developers, wireless carriers and device manufacturers. This award will be judged on the best creative ad delivery using NAVTEQ’s LocationPoint™ Advertising service within an LBS application.
- Most Innovative Use of Graphics awarded in each region by Global Award Sponsor Imagination Technologies, a NAVTEQ co-marketing partner and a leading multimedia chip technology company.
- Best Home Screen Widget Design, awarded by Global Sponsor HTC Corporation in each region for the most compelling solution that brings location-based content to the home screen of the Android™-based HTC Hero™ phone.
- Best Use of Tanla License Manager, selected by Global Sponsor Tanla in each region for the most inventive use of Tanla’s advanced solutions for 24/7 license management and on-device payment.
- Best Touch User Interface (UI) Application, recognizing the most inventive LBS application to utilize the increasingly popular touch-screen devices.
- Best Use of Pedestrian Content, an opportunity for developers to capitalize on data from more than 100 global cities in NAVTEQ Discover Cities™, exploring pedestrian navigation and multi-modal routing.
- Best API Creation, open to contestants creating a unique Application Programming Interface (API) that can be accessed or integrated by others.
- Best Use of User Generated Content (UGC), open to applications that include audience input – such as travel reviews, bicycle routes and location blogs – to differentiate their solution.
- Best Productivity Solution, open to innovative enterprise solutions improving the mobile workplace.
“Demand is growing globally for high-quality, location-based mobile applications. These ‘Best of’ awards and the Global LBS Challenge itself are our way of encouraging ground-breaking, functional LBS applications that take advantage of the latest in technology, tools and location content. By offering these additional awards, we look forward to welcoming more pioneering applications onto the world stage,” says Marc Naddell, vice president, Partner & Developer Programs, NAVTEQ.
For more information and to register for the 2010 NAVTEQ Global LBS Challenge, please visit http://www.lbschallenge.com/. Registration for the EMEA region closes today, November 6, 2009 and for North America region on November 20. A completed solution is not required at the time of registration.
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