NAVTEQ LocationPoint™ Advertising launched in Europe - New service for advertisers providing targeted, location-based advertising on mobile devices

Yesterday NAVTEQ launched NAVTEQ LocationPoint™, a location-based advertising service, in Europe. NAVTEQ LocationPoint offers location aware applications and devices a turnkey approach for delivering high value content services, while enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions.

NAVTEQ LocationPoint leverages NAVTEQ data including the most widely used map for navigation which consumers around the world depend on 100 million times every day. NAVTEQ LocationPoint provides inclusion of advertiser information in the NAVTEQ map and helps millions of users of GPS navigation devices find, and find their way to, advertisers.

LocationPoint offers advertisers an uncluttered distribution channel, one that is uniquely personalized because it is location aware, i.e. the devices deliver ads to consumers when they are near or at a merchant’s location to drive awareness, store visits and purchases.

NAVTEQ LocationPoint is platform independent and can be utilized with any connected portable navigation device or mobile phone application to deliver highly-targeted, relevant and interactive advertising to end users. LocationPoint advertising provides rich ad creative including calls to action like “click to search,” “click to call,” “click to navigate” and “click to coupon.” Two-way cellular communication enables full reporting back to the advertiser allowing campaigns to be optimized for maximum return on investment.

“LocationPoint gives advertisers a dynamic new medium to reach consumers with more relevant advertisements that research indicates have a higher perceived value,” said Chris Rothey, vice president, NAVTEQ. ”Consumers see the exchange of content for advertising as adding value when presented in the right location-relevant context and integrated tactfully within the navigation experience. We believe that this new advertising service provides a valuable tool to meet industry needs.”

NAVTEQ has a dedicated team of ad sales representatives and ad campaign managers in North America, Europe, and Asia with expertise in location based advertising and existing relationships with over 800 advertising partners.

More information about integrating NAVTEQ LocationPoint Advertising into applications and devices is available from NAVTEQ Network for Developers™ (NN4D) at www.nn4d.com/LPA.

Developer specs for NAVTEQ Interactive LocationPoint Advertising Platform>>