Hi all you NN4D blog readers! Today we have a guest blog for you! Our guest blog is from Tagwhat, who will be telling you a bit about their vision of the future and what they are all about. We are excited to have Tagwhat submit this blog! Why are we excited? Well, we hope this post gets you fired up about seeing Tagwhat participate in the upcoming NN4D sponsored WCA LBS SIG event, LocationPalooza - Who Let the Apps Out! Tagwhat will be one of the many cool location based startups to be presenting at LocationPalooza - Who Let the Apps Out?, so come on out this Thursday, August 11th to the Nokia Silicon Valley facility to see them all. (Of course you have to register first, but then, come on out!)
Now without further adieu, check out the guest post from Tagwhat!
Great Stories at Places
By Tagwhat
The web is exploding with location-based content. And I'm not talking about check-ins or "The burgers here are terrible." I mean real location-based media: Interviews with chefs, videos of public artists, galleries of museums. The problem is that the mobile experience today is just a mini version of our online experience. Why is accessing web content about a museum the hardest to do for the person standing right outside of the museum?
According to Smaato, 1 in 2 Americans will own a smartphone by next year! So with all these slick, dual-core processor beasts tied to our hands, shouldn’t there be a better way to access and experience multimedia content about the places around us? Of course.
Tagwhat is "Great Stories at Places." We geo-locate and deliver multimedia content to the mobile. The Tagwhat interface looks to maximize the precious real estate on a mobile device by filling the screen with “tappable” images supported by text snippets. With this highly visual layout, a user is able to very quickly determine which Tags they’re interested in and ignore the ones that they aren’t interested in. Each Tag also displays a real-time directional arrow that shows the user where the story is with respect to their location.
All Tagwhat Tags are organized by channels, just like television (Movies, Sports, Heritage, Art, Music, Nature, Food). But instead of watching one channel at a time (a siloed data approach), we felt it was very important for users to be able to explore Tags from all of their favorite channels inside a single view. As we walk down the street, we don’t choose to only see buildings OR trees OR cars OR people, so we feel that location-based content should work the same way. But how do you manage the “noise” of all this information? With Tagwhat, just tap on a channel icon to turn that channel on/off and those Tags will appear/disappear from the screen. You have full control over the types of stories you see as you move through the world without having to jump in and out of views to pull in new content. Each of Tagwhat's visual indicators have been carefully designed to provide the immediate spatial awareness and quick content management necessary for a user on the move.
Tap on a Tag and you’re thrown into the meat of that story. Each Tag contains up to 6 different multimedia items including images, video, audio, and text that have been woven together to form a cohesive experience. Swipe left and right to easily “flow” through the media. Each tag also includes any number of relevant actions directly associated with the content like browsing related websites or viewing the tag location on a map to find out its exact location. At the bottom of this view, you can collect a digital “postcard” of that story. Learn all about the club where Janis Joplin first got her start and snap a photo of yourself standing on the same stage and send the postcard to your friends via Facebook, Twitter, or e-mail. A cure for the common check-in and painful screams of “I’m here!” that echo through the night, Tagwhat postcards look to cultivate a new breed of location-based storytelling rooted on sharing interesting stories tied to your personal experiences.
This is just the beginning. Every day, our team works feverishly on making the app smarter and faster with user customization and behavior analysis. We're extremely thankful for the wonderful feedback we've gotten from all our users as we work together to create a new mobile medium.
Now without further adieu, check out the guest post from Tagwhat!
Great Stories at Places
By Tagwhat
According to Smaato, 1 in 2 Americans will own a smartphone by next year! So with all these slick, dual-core processor beasts tied to our hands, shouldn’t there be a better way to access and experience multimedia content about the places around us? Of course.
Tagwhat is "Great Stories at Places." We geo-locate and deliver multimedia content to the mobile. The Tagwhat interface looks to maximize the precious real estate on a mobile device by filling the screen with “tappable” images supported by text snippets. With this highly visual layout, a user is able to very quickly determine which Tags they’re interested in and ignore the ones that they aren’t interested in. Each Tag also displays a real-time directional arrow that shows the user where the story is with respect to their location.
All Tagwhat Tags are organized by channels, just like television (Movies, Sports, Heritage, Art, Music, Nature, Food). But instead of watching one channel at a time (a siloed data approach), we felt it was very important for users to be able to explore Tags from all of their favorite channels inside a single view. As we walk down the street, we don’t choose to only see buildings OR trees OR cars OR people, so we feel that location-based content should work the same way. But how do you manage the “noise” of all this information? With Tagwhat, just tap on a channel icon to turn that channel on/off and those Tags will appear/disappear from the screen. You have full control over the types of stories you see as you move through the world without having to jump in and out of views to pull in new content. Each of Tagwhat's visual indicators have been carefully designed to provide the immediate spatial awareness and quick content management necessary for a user on the move.
Tap on a Tag and you’re thrown into the meat of that story. Each Tag contains up to 6 different multimedia items including images, video, audio, and text that have been woven together to form a cohesive experience. Swipe left and right to easily “flow” through the media. Each tag also includes any number of relevant actions directly associated with the content like browsing related websites or viewing the tag location on a map to find out its exact location. At the bottom of this view, you can collect a digital “postcard” of that story. Learn all about the club where Janis Joplin first got her start and snap a photo of yourself standing on the same stage and send the postcard to your friends via Facebook, Twitter, or e-mail. A cure for the common check-in and painful screams of “I’m here!” that echo through the night, Tagwhat postcards look to cultivate a new breed of location-based storytelling rooted on sharing interesting stories tied to your personal experiences.
This is just the beginning. Every day, our team works feverishly on making the app smarter and faster with user customization and behavior analysis. We're extremely thankful for the wonderful feedback we've gotten from all our users as we work together to create a new mobile medium.
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